Exploring psychographics vs demographics in market research it has become increasingly clear that businesses need new and refined approaches to market segmentation that include psychographic segmentation — for example, using a “persona” concept that reflects customer expectations and not simply census data categories like income and. But psychographic segmentation also takes the psychological aspects of consumer buying behavior into accounts these psychological aspects may be consumers lifestyle, his social standing as well as his aio do refer more to activities, interests and opinons.
Psychographic segmentation - dividing the market into different groups based on lifestyle or personality characteristics of the consumers lifestyle characterized by what consumers spend their time as they rest in which homes and apartments live, what it represents the interior of their homes, what are their hobbies, etc. Psychographic segmentation is a method of defining groups of consumers according to factors such as leisure activities or values netmba explains that such divisions into market segments are the basis of targeted marketing, but they are different from mass marketing, which employs a single sales strategy. Adding psychographics to typical demographic data will significantly improve the effectiveness of your marketing and sales efforts doing your own research to gather psychographics relevant to your business/products/services can yield valuable insights to improve you marketing, sales and competitive effectiveness.
Psychographic segmentation occurs when you break your market down along these interests and attitudes so you can market the appropriate product to each segment of the market examples of. One of the main reasons to use market segmentation is to gain a competitive advantage by understanding the needs of a specific customer base many mass marketing techniques that are used assume all customers are the same.
One of the main reasons to use market segmentation is to gain a competitive advantage by understanding the needs of a specific customer base many mass marketing techniques that are used assume all customers are the same psychographic: grouping your customers into cultural clusters, complete your analysis and research (strategic market.
The advantages of psychographic segmentation do not need to stop at the b2c level although it’s clear why a business would value the deeper emotionally driven insights gained through psychographic analysis on a b2c level, the same tactics can be transferable to b2b marketing for similar success. Psychographic market segmentation taking your marketing segmentation to a fine art psychographic segmentation is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors.