Understanding media: process and principles type: self-directed course cost: $000 time estimate: this course will take approximately 2 - 3 hours to complete you may stop and start at any point and return as often as you like.
Chapter 29 : understanding the media analyzing media: movie posters: analyzing media: movie posters you see them everywhere movie posters are prominently displayed on billboards, in the lobby of your local movie theater, in magazines, on the internet, and even on the sides of buses.
Understanding media: the extensions of man is a 1964 book by marshall mcluhan, in which the author proposes that the media, not the content that they carry, should be the focus of study he suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. Various media whether the extension of consciousness, so long sought by advertisers for specific products, will be a good thing is a question that admits of a wide solution.
This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies companion website now available.
Understanding media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication the book is a cautionary tale for marketers today who hear the web's siren call and ignore the power of the spoken word. Understanding the media is carefully aimed at a new generation of media students accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies.
Understanding media is a challenging, zesty, occasionally outrageous book that was first published in 1964 and sent media studies -- and their applications to such fields as advertising --straight into orbit.